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The Problem



In a day and time where your own personal AI can call your favorite restaurant and make a reservation for you, and your car can autonomously drive you there, online guitar instruction is not even personalized, there is little to no user feedback, no accountability, and because of this, course completion rates hover around 3%. This is a Big Problem.

Information Alone Is Not a Value Proposition!

With an abundance of free information and online courses available today, information is the last thing we need more of.  What guitar players really need is a way to get from Point A to Point B—from their current reality to their desired reality—as quickly and efficiently as possible. What they want is a transformation. We believe our Experience Product courses are the fast track to them accomplishing their goals on the instrument.

We’re not in this business just to get people to buy our stuff. We want them to see the change and the impact and create the success stories.

Nick Unsworth

The best metric you can use to measure the success of an online guitar course is the success of your students. If your students are achieving their goals on the instrument, you’ve done our job.

What Is Missing From the Typical Guitar
Instruction Info Product:

Lack of Goal Setting

“The trouble with not having a goal is that you can spend your life running up and down the field and never score.” —Bill Copeland

Without clear goals (both short-term and long-term) you have nothing to plan towards, you have nothing to measure your progress against.  As Tony Robbins says; “Progress is the Ultimate Motivation”.  It’s very difficult to measure your progress if you don’t know where you’re going.  If you set one year, 90 day, one month and one-week goals, you can then measure your progress towards your goals in those different time-frames.  The importance of goal setting cannot be unstated.

Little to No Individualized Training

Nearly all online guitar instruction is “Broadcasted” at groups of guitarist (beginners, intermediate players, advanced players, etc.).  Virtually all online instructors (although, there a lot of great teachers) create tips, lessons, and courses that are aimed at the masses, and not aimed at the individual. By knowing where the student is currently at, where their playing aspirations lay, and what the individual’s learning style and musical interests are.  This “one size fits all” approach also leads to wasted time on learning and practicing things that have nothing to do with an individual guitarist’s goals (assuming they have goals) learning and practicing way too many things at once (which leads to confusion and overwhelm).

Lack of Planning

Assuming you have both your short-term and long-term goals written down, and you have an individualized training for where you’re going to start, and the order you’re going to learn the necessary skills to get to the playing level you aspire to, you’re going to have very little success without a plan.  Having a practice plan not only gives you a roadmap for accomplishing your goals on the instrument, but it will also help to solve several other problems on this list.  Including, lack of focus, measuring your progress, staying organized and having a feedback loop.

Lack of Focus

There is some good instruction on YouTube, but it’s totally unorganized, overwhelming, and it’s way too easy to just be bouncing from one idea to the next and never get good at anything (not to mention, wasting a ton of time watching stuff that you shouldn’t even be watching, or that you’ve never benefited from).  One of the biggest challenges with getting to where you want to go to the guitar is staying focused.  Working on skill building and technique that allows you to play the songs you want to play and play with other musicians.  If you’re spending a lot of time on YouTube, it’s very challenging to resist the temptation to go from one interesting video to the next and get “entertained”, but not better on the instrument.

Failure to Push Through

On the guitar, as with many things that require a lot of skill, “good” can be the enemy of “great”.  Since skills and technique on the instrument can take a lot of time and effort to get to “good”, it’s easy to stop there and move onto the next thing.  The problem with that is… that skill or technique hasn’t been “automated”.  Meaning, if you haven’t practiced it to the point of being able to do it without thinking about it, you’ll be focused on “technique”, rather than the music, while doing it.  The only way to get past focusing on the technique is to “push through”, way past good, to playing it unconsciously.  This is what separates the great from the good.

Lack of Feedback

When learning guitar online, even from one of the top instructors in the world, it’s difficult to know what exactly you’re doing right and what you might be doing wrong.   This is primarily because there is no feedback loop built into 99% of the guitar instruction courses sold online. Unfortunately, you can be practicing the wrong technique (fingering of chords, fetting technique, picking depth, etc.), and not even know it.  This one of the biggest advantages of taking in-person lessons, but one of the biggest disadvantages of online learning.  Feedback is a very important element for eliminating frustration and wasting valuable time.

Failure to Measurement Progress

You can only manage what you measure.  The vast majority of online guitar instruction is void of any type of method for measuring your progress.   The problem is, improvement in most areas of the guitar can be very slow and difficult to see your progress.  It’s like being on a weight loss program and using the mirror to see your progress.   It’s so gradual, that you don’t “see” the weight coming off.  When you don’t keep “score” it makes it very difficult to know if you’re “winning the game”.

Little to No Accountability

Most online guitar instruction lacks any kind of accountability.  In other words, whether you are doing what is necessary to get results in your guitar playing, you normally are only accountable to yourself.  And as we know, when only answering to ourselves, it’s pretty easy to blow off practice and not follow-through with our plan to accomplish our goals.  This is why having a “workout” partner can be so effective in keeping to your commitment to show up at the gym.   Statistically, only about 25% of people are self-starters, to begin with.  If you’re part of the 75%, being accountable for following through could be the difference between winning and losing.

Lack of Support

Most online guitar courses also lack any real support.  Occasionally, you buy a course and there is a Closed Facebook Group where you can post questions and get some feedback, but very little actually “Coaching”.  Getting feedback on what you doing right and wrong, as discussed previously, is very important.  In addition to that, having a Coach to help push you along, normalize challenges, answer your questions and keep you on track can be the difference between you sticking to actually completing an online course and getting the result you paid for.

Lack of Reward

As humans, we love to win.  Most online guitar courses have little in the way of delivering “constant wins” to those taking the courses (or let alone, learning guitar on YouTube).  Even something as simple as checking off something on our daily “to-do” list can release a small amount of dopamine to the brain that keeps us looking forward to additional wins.  When you’re going through an online course that doesn’t reward you for learning skills, mastering technique, or even completing different segments of the course, it can take an awful lot of self-discipline to maintain any kind of momentum and get the result you desire from the course.

Lack of Results

Nothing is more motivating the results!

Knowing that only 3% of guitarists ever finish a guitar instruction course that they purchase, it’s hard to imagine that more than 3% of these course owners ever get the intended “result” from the course.  It’s no wonder that such a high percentage of guitar players quit before they can play real music and get any kind of enjoyment from playing the instrument.

Lack of Supportive Technology

High-tech solutions can be seen in a lot of different industries, so we all know what is possible.  But when it comes to getting better on the guitar, we seem to still be in the stone age.  Yes, we have guitar tabs.  Yes, we have apps that allow us to slow down licks, or songs we’re learning while keeping them in pitch. Yes, we even have apps like Yousician that can listen to you play and tell you if you’re playing the correct notes, and playing them in time.  But there’s very little technology that is focused on eliminating all of the problems listed on this page.  We believe this creates a pretty big opportunity.

Now, let’s take a look at The TenX Solution.

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